Many cruise lines have taken the opportunity to sail to the UK this summer, but according to analysts at GlobalData, cruise lines should do so with caution.
Negative events such as the COVID 19 outbreak, even if small, can have a significant impact on customer confidence in travel and seriously damage the image the industry has built up over the past few months to create a safe travel environment.
However, if things are handled well and the first cruises are very successful, this could boost cruise tourism, the cruise industry and even international travel in general.
The reintroduction of domestic cruise operations was a smart move by the British government. Not only can you see how the guidelines and framework for safe navigation have been implemented by doing this only with UK residents, but a major risk factor has been removed from the whole process: international travel.
Since most flights will be at sea and some cruise lines only call at a few ports, domestic flights can significantly increase public confidence in booking cruises. Rhianna Norris, associate analyst at GlobalData, explains:
Seats have great potential to improve cruise safety measures and increase passenger confidence. This will be a much needed hedge after the fall in consumer confidence in 2020.
If done right, this will further improve booking revenue for potential international flights later this year and in 2022, when the cruise industry is expected to be back at 100% capacity with scheduled routes.
Photo credit: Ben Molyneux / Shutterstock.com
Of course, the potential negative consequences of any incident are enormous. With the media coverage, especially in the UK where the tabloids are hungry for negative criticism of everyone, and the CDC looking over its shoulder at the Brits, the hardest part is yet to come.
The fact is that vaccination is mandatory with most cruise lines (Disney does not mandate vaccination), testing is widespread and mandatory for every trip, so there is little room for error:
With many shared facilities, cruises are exposed to the risk of easy transmission of viruses, and security aboard COVID-19 is critical to this process. Strict security measures and requirements for travelers, such as. B. vaccination or a negative test when you board a plane is very important, Rhianna Norris says.
While mandatory evidence-based vaccination would be a simple option to protect people on board an epidemic, it may not be an effective long-term measure.
Also read : MSC’s new mega-ship will bring the UK’s inland waterways under sail for the first time.
This is especially important in countries where trust in vaccines has declined recently, for people who cannot be vaccinated for medical reasons, but it also takes away a valuable market for cruise lines: Reservations for families.
Nevertheless, the opening of the cruise market in the UK means that people in the UK have another great opportunity to travel and relax. It may not be the full resumption of cruising we all hope for, but given the events of the past 12 months, it’s a big step in that direction.
Main photo credit: Darryl Brooks / Shutterstock.com
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