Vaccines increase consumer confidence in travel. Airlines, airports, travel agencies and cruise lines are reporting increased traffic and bookings.
A new study from Allianz explains how vaccinations are at the root of this rise and how other health and safety measures are further strengthening health confidence.
The majority of the 3,500 customers surveyed by Allianz (67%) said they felt safe enough to travel again after being vaccinated with KOVID-19. Those over 65 place a higher value on vaccination (78%) than younger age groups.
In terms of feeling safe while travelling, consumers feel safer being vaccinated themselves than making sure everyone around them is vaccinated, e.g. flight crew or other travellers. Sixty-seven percent said the vaccine was more effective, while 47 percent said it was more effective among airline personnel or other travelers who had received the vaccine.
Allianz asked travelers if they felt safe enough to travel again. In addition to the 67% who stated they had been vaccinated against KOVID-19, 66% stated they wear masks in airplanes, airports, etc. Fifty-nine percent cited seat blocks/capacity restrictions in planes and trains, and 58 percent improved disinfection measures in airports and hotels. Forty-seven percent of respondents indicated that others who had received the COVID-19 vaccine would feel safer when traveling, and 44% of respondents indicated that a reduction in the number of cases in the destination they were visiting would be an important factor. Forty-one percent say evidence of a negative COVID-19 test would make them feel safer.
To have three highly effective KOVID-19 vaccines available and distributed simultaneously in the United States is a tremendous achievement, said Daniel Durazo, director of marketing and communications at Allianz Partners USA. Our research found that increased traveler confidence was a direct result of improved vaccine availability. We look forward to seeing the impact of vaccines on the recovery of the travel industry and travelers’ vacation plans in 2021 and beyond.
The results of the Allianz survey show how passionate their customers are about travel. When asked when they plan to make their next trip, the vast majority answered that they want to do so within the next year.
Already 13% of those surveyed said they were going to travel now. Nine percent will travel for less than a month and 19% for one to three months. Eighteen percent plan to travel within four to six months, while 15 percent say they want to go on vacation within seven to 12 months. Five percent said they would wait more than 12 months, while 21% said they did not know when they would travel again.
Holiday plans are mostly local at the moment. Most customers still plan to travel to the continental United States on their next trip (56%). Mexico, the Caribbean or Hawaii (21%) and Europe (15%) follow.
Allianz customers are also ready to fly again. In a positive sign for the airline industry, which has had a difficult year with falling demand, Allianz noted that the majority of customers (70%) plan to fly to their next destination, compared to 20% who plan to travel by car.
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