Although it has been a few years, Los Angeles is in the midst of a tourism comeback. After years of decline, Los Angeles is expecting a strong year, as the city looks to change its image as a city with a bad reputation.
It’s been 40 years since California was last devastated by a major earthquake. The Golden State is poised to return to the forefront of travel after New Year’s Day when it opens an entire section of the state for leisure travel. The State Route 1 section of the California Coastal Trail (a paved trail connecting Los Angeles to just north of San Francisco) will provide an all-new travel route from the Midwest to the West Coast, giving travelers a straight shot from Chicago to Los Angeles.
The 15th. In June, California unanimously lifted most restrictions on COVID-19 in all counties in the state. With Los Angeles being one of the hardest hit mega-cities in the US by the pandemic, an important step was taken today in returning the city to normalcy. The state’s new health regulation replaces all previous regulations and contains only limited restrictions on mask requirements at mega-events and in K-12 and other children’s schools. Federal regulations still require that safety masks be worn when boarding airplanes and all public transportation, as well as at airports and transfer stations. ADVERTISEMENT Current trend To celebrate this much-anticipated event, members of the Los Angeles Convention and Visitors Bureau hosted a virtual press conference to explain exactly what the reopening of Los Angeles on June 15 will entail and to share the latest data that informs tourism forecasts and emerging trends. Los Angeles County has officially conformed to the state’s guidelines, meaning that most bandwidth restrictions, physical distance requirements and masks will be relaxed. All the attractions that visitors and residents love so much, such as our incredible restaurants and bars, museums and venues, sporting events, malls and shops, theme parks and other attractions, can finally go back to business as usual, said Adam Burke, president and CEO of the Los Angeles Tourism Agency. With these changes, I am very happy to say that Los Angeles is back in full swing and our City of Angels is once again open for business. As has been the case after every major economic crisis in this century, travel and tourism are poised to lead our region’s economic recovery. The importance of this sector to the prosperity of Los Angeles cannot be overstated, Burke said. Demand for the Los Angeles experience remains high. We know from our consumer sentiment research that a visit to Los Angeles is in order. Chelsea Benitez, director of research and insights at L.A. Tourism, said. Destination Analysts conducts a weekly consumer sentiment survey of U.S. travelers, and the latest wave of data shows that 41 percent of travelers say they plan to visit beach destinations in the coming months, and 39 percent plan to visit cities and metropolitan areas in the coming months. Of course, Los Angeles has both. On the expectation of the LA crowd, Benitez said: Tourism Economics predicts that by 2021 we will reach 80% of the 2019 visitor numbers and have 40.3 million visitors. By 2022, we will have regained 91% of 2019 visitor numbers and by 2023, we expect a full recovery with 100% visitor numbers, or 51 million visitors. According to a study by Destination Analysts, California and Los Angeles are among the most sought-after domestic destinations for travelers in 2021. And it appears that the city has already begun to accommodate some of these travelers in the wake of the pandemic, with hotel occupancy rates above 70 percent for the last 12 consecutive weekends, and above 80 percent for two of those weekends. There is no doubt that the state’s aggressive campaigns against COVID-19 helped improve the epidemiological situation in California to the extent that restrictions were lifted on the 15th. The month of June can be cancelled. California as a whole has a very high distribution of vaccines, Benitez said. In this state, 70% or more of adults received at least one dose of the vaccine. As for Los Angeles, the risk of VIDOC in that city is currently minimal. Our rate of positive vaccinations is less than one percent… and we lead in the number of vaccine doses administered.
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