There is more optimistic news for the tourism sector.
MMGY Travel Intelligence has announced the results of the Spring 2021 Sports Survey of US travelers.
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The survey indicates unprecedented optimism among travelers as the summer season approaches. The MMGY traveler confidence index (TSI) reached 119, consistent with pre-pandemic levels.
These results show that American adults are much more positive about travel.
But the study also shows that Americans are still concerned about security measures, despite the increase in travel intentions. Despite an increase in the number of vaccinations and a decrease in the number of COVID-19 cases and hospitalizations, the feeling of safety remains below the pre-crisis level (-12 points).
PHOTO : Mother and sunshine bouncing on the beach. (Photo über E+ / Skynesher)
It has been a devastating year for the travel industry, but companies have remained incredibly resilient and unwavering in their commitment to meeting the needs and concerns of travelers, says Chris Davidson, executive vice president of MMGY Travel Intelligence. The survey results show that we are already in the midst of an impressive recovery, and travel companies should use this knowledge to guide their strategies in the coming months.
The most popular states for travelers are Hawaii, Florida, California, Colorado, Alaska and New York. However, some cities, including Portland, Seattle and Washington, D.C., experienced significant declines in attendance.
The survey found that only 19 percent of Americans are interested in traveling abroad in the next six months, down from 24 percent in January 2020.
Current trend
Road traffic continues to increase rapidly.
Three in five American adults (62%) plan to take at least one vacation in the next six months, with their own car being the preferred mode of transportation.
Two in five (38%) said they would fly domestically. I
Four in five American adults (81%) plan to take at least one trip in the next 12 months.
In terms of spending, those planning to travel in the next 12 months expect to take 3.7 overnight trips this year, spending an average of $2,415. Gen Xers and baby boomers plan to travel less than Gen Zers and millennials, but they do plan to spend more.
Travelers are also looking for special offers. Travelers’ perception of affordability was the only indicator that increased during the pandemic, as they expected travel agents to lower their prices when demand dropped.
Clayton Reed, CEO of MMGY Global, noted that demand for business travel has led to higher prices and rates in the past, but that the pandemic has brought about a unique and historic shift in that dynamic.
MMGY Global believes that the next six months will create a unique environment in which demand for weekend travel is so strong that it displaces demand for weeklong vacations and replaces traditional business travel. We call it inverse compression. We believe the number of passengers will be driven not only by recreational demand, but also by the fact that fares will come first from consumers and only second from businesses, even in market conditions and at times when it just doesn’t work, Reed said.
Although the pandemic has not completely changed the mindset of travelers, sustainability weighs heavily in the minds of post-pandemic travelers, and they naturally tend to seek out open spaces in the fresh air and light of COWID-19. While older travelers are less concerned about their environmental impact, 83% of active travelers say they would change some aspect of their travel behavior to reduce their environmental impact.
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