Riviera Nayarit is a small state in the southwest of Mexico. In less than 100 years it grew from a small fishing village to a thriving destination of millions of tourists from all over the world.
From the extreme beaches and foreign influenced architecture of Puerto Vallarta and Cabo San Lucas, to the jungle-like surroundings and colonial architecture of Cancun, Riviera Nayarit is a hidden gem nestled in the southern part of the Mexican state of Jalisco.
Riviera Nayarit is a small coastal resort community with a population of about 1,000, some of whom live in a village called “Santa Maria” that is located right on the beach. Santa Maria is the main hub for these people and the center of their economic and social life—the town is basically a village in the middle of the sea.
WHY IT RATES: As it continues to develop as an eco-friendly destination, the Riviera Nayarit area provides a variety of sustainable and conscientious activities and lodgings to enjoy. — Associate Writer Lacey Pfalz
The Riviera Nayarit is attempting to establish itself as a premium brand that is ecologically responsible. Through industry-leading travel and tourism initiatives, it has been a pioneer in combining unique experiences in unusual places while stressing sustainable methods.
In this age, according to Marc Murphy, general director of the Riviera Nayarit Convention and Visitors Bureau, investing in sustainable tourism is the way to go. To stay competitive, tourist destinations must adapt to new trends: “While the Riviera Nayarit CVB’s primary goal is to promote the destination as a tourist destination, it is also a top priority to help preserve the destination’s natural wealth, as these are the main attractions we have to offer our visitors.”
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In this regard, he said, an increasing number of hotels and tourist service providers are providing environmentally and socially responsible travel experiences. This is a response to visitors seeking exclusivity while minimizing their influence on the destinations they visit.
In this vein, the Riviera Nayarit has been engaged in or pioneered some of the following practices:
Certifications for the Environment
Blue Flag: Beaches, marinas, and other bodies of water are managed using rigorous environmental, educational, safety, and accessibility standards. Nuevo Vallarta Norte Beach received the Riviera Nayarit’s first Blue Flag in 2013, and it has retained its status since then.
The Fraccionamiento Nautico Turistico Residencial Nuevo Vallarta is an EarthCheck Community, which is the world’s top sustainability program for the travel and tourism sector. As one of the Riviera Nayarit’s busiest tourist destinations, a strong commitment to caring for our resources and preserving indigenous flora and wildlife is critical.
Playas Limpias: The Riviera Nayarit is one of the national leaders in certified clean beaches (10 in total), a recognition endorsed by the Mexican Institute for Standardization and Certification (IMNC).
Campaigns for Cleanup
The Beach Cleanup Network (BCN) is a one-of-a-kind initiative spearheaded by the Riviera Nayarit Convention and Visitors Bureau (CVB) in collaboration with the Banderas Bay Hotel and Motel Association seven years ago. The BCN brings together volunteers from all sectors of society, including NGOs, hotels, private businesses, government agencies, and schools, and is distributed across the Riviera Nayarit’s coastal communities, from Buceras and Punta de Mita to Rincón de Guayabitos and Isla de Mexcaltitán.
Cigarette butt collection: This practice aims to decrease trash on beaches while also assisting in the conservation of the country’s forest cover, since one ton of recycled cigarette butts used to make paper is equal to the saving of 14 to 17 trees. The project was launched in November 2020 by the Association of Hotels and Motels of Banderas Bay (AHMBB), the Riviera Nayarit Convention and Visitors Bureau, and the Riviera Nayarit Sustainability Committee (Colilla Challenge). A total of 18,250 cigarette butts were collected, with approximately 27,005 being recycled in the first half of the year.
The Riviera Nayarit CVB organized a crusade from April to June 2021 to assist increase awareness about the need of trash separation via environmental education lectures, environmental fairs, and beach cleanups, among other events.
Plastic and Energy Consumption Reduction
Training: Efforts to increase knowledge of plastic reduction, energy consumption reduction, fuel savings that have a direct effect on greenhouse gas (GHG) production, and water consumption reduction among tourism industry employees and visitors.
Furthermore, the Islas Marietas National Area has prohibited tourist operators from using single-use plastics, thus no boat should use this kind of plastic when visiting the park. Since 2016, all tour operators wanting to conduct activities in the protected natural area have been required to complete ANP management training, which assists in the training of operators and ensures that activities are carried out in a sustainable manner.
The Riviera Nayarit is also involved in efforts to preserve the Islas Marietas and humpback whales, as well as the turtle conservation program and the preservation of national wetlands and the animals that live there.
SOURCE: Press release from the Riviera Nayarit.
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Frequently Asked Questions
What are the 3 main focus of sustainable tourism?
The 3 main focus of sustainable tourism are the environment, culture, and economy.
What is the main purpose of sustainable tourism?
The main purpose of sustainable tourism is to preserve the environment and culture of a place.
What are the 4 components of sustainable tourism?
A: 1. Sustainable tourism is a form of tourism that aims to preserve the natural and cultural resources of the destination, while also protecting the environment. 2. The term sustainable can be applied to any type of tourism, but it is most often used in reference to ecotourism or responsible travel. 3. The economic benefits of sustainable tourism are not always clear, but they may include increased employment opportunities for local people and reduced pressure on natural resources such as water
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