For the third year in a row, Americans are once again increasing their attendance at live entertainment events, according to a recent study by the Entertainment Industry Foundation. The report found that attendance at live events increased by a staggering 6 percent in 2013. The increase in attendance occurs despite growth in many other entertainment categories, including the music industry, which saw a 5 percent decline in attendance from 2012 to 2013.
For some, going to a concert or club will always be a special memory. It was how they met their significant other, or how they learned to dance or learned how to have fun. For others, it is a weekly ritual, but for others, it is something that they have to do to stay sane. Which is why people return to live entertainment after they have taken a step back from it.
Following a brief hiatus in 2014, Americans are returning to the live entertainment and sporting events that they love to attend. A new study conducted by the National Endowment for Financial Education, or NEFE, found that the number of Americans who attended concerts and sporting events in 2014 was up 9% from 2013.
According to new statistics in Allianz Partners USA’s 13th annual Vacation Confidence Index, demand for live entertainment, such as sports events and concerts, is rapidly rebounding.
By the end of 2021, more than half of Americans (55%) have said that they want to attend at least one ticketed event. Furthermore, a significant 16 percent of poll participants said that they want to attend three or more events before the end of the year.
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By the end of 2021, more than four in ten Americans (43%) will attend a paid event or festival outside, and a comparable proportion (39%) will attend an inside event. Younger travelers (ages 18 to 34) are driving the recovery of live entertainment, with six out of ten (60%) planning to attend an outdoor event and 57 percent planning to attend an inside event.
Respondents want to see limited attendance and additional spacing (36 percent), COVID-19 vaccine verification or negative COVID test requirements for unvaccinated individuals (34 percent), mandatory mask requirements (31 percent), event ticket insurance (28 percent), and temperature checks for all employees and guests prior to the event (28 percent) to increase their confidence in attending indoor events post-pandemic (27 percent).
In a statement, Daniel Durazo, head of marketing and communications at Allianz Partners USA, said, “This summer will go down in history as a moment when Americans began participating socially again, with a tremendous pent-up demand for ticketed events of all kinds.” “This demand is genuine, according to our study, and it will most certainly result in billions of dollars in economic expenditure. Americans are increasingly interested in ticket insurance to safeguard their experiences if they are unable to attend an event due to a cause covered by their coverage.”
The 13th Annual Vacation Confidence Index has been released. (Allianz Partners provided the picture)
The Ipsos survey, conducted on behalf of Allianz Partners USA, includes answers from over 2,000 people in the United States who were polled between May 24 and 28, 2021.
The research also discovered that this summer, Americans would take more short excursions, or micro-cations, and will spend $153.7 billion on vacations in 2021.
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